Post by account_disabled on Feb 27, 2024 22:00:33 GMT -6
After opening the Instagram page and configuring the company account, all we have to do is become familiar with the potential of this social network . At the basis of the success of Instagram there are not only images and videos, on the contrary, the ingredients that help to be successful on the visual platform are different: the consistency of publications, an active community, a careful marketing strategy, and so on... Only by exploiting these elements can you increase brand awareness and achieve your objectives through visual content. Before showing you in detail how to best manage an Instagram page, we want to illustrate the factors that determine how the algorithm works. KNOW THE INSTAGRAM ALGORITHM What criteria does Instagram use to make us see certain content? Why do some posts resonate more than others? Why does each user, even following the same people, view different content? The Instagram algorithm is a very important topic for those who want to make the social network a showcase for their business.
If in the past the algorithm Nigeria Phone Number established the posts to be displayed based on a chronological criterion, today obtaining reasonable visibility is not so simple. Instagram's algorithm is constantly updated and changed, which means a strategy that worked yesterday could prove disastrous today. Based on specific parameters, the algorithm establishes how to distribute content within the user feed. 1. High post engagement Typically, the Instagram algorithm tends to reward posts that generate high engagement and greater interaction. When a post receives a lot of likes and comments, the Instagram algorithm thinks that the content published is of quality and value and rewards it by showing it to more users. 2. Timing factor Another fundamental factor of the Instagram algorithm is the history of posts : more or less recent content has greater relevance than an older post, and will be displayed at the top of the feed. 3. Expressed interest Instagram's algorithm is pretty smart! The way it chooses content is based on your behaviors and interests: searches performed, use of hashtags and followers. For example, if your interests are travel and travel bloggers, you will see posts with hashtags related to these categories at the top of their feed.
4. Interaction Instagram's algorithm prioritizes content from accounts you interact with most and have common interests with. This is why, if a user interacts with content similar to yours, the algorithm will also show them your content. On Instagram, interaction is fundamental : responding to comments and messages and interacting with other users can be boring but destined to be rewarding in terms of page growth. HOW TO MANAGE A BUSINESS PROFILE ON INSTAGRAM? Beyond how the algorithm works, there are a series of good practices to follow that are ideal for attracting new contacts and stimulating the interest of your followers. Produce valuable content The first step to correctly manage an Instagram page is to create an editorial plan that outlines the type of content to post, taking into account the audience you want to address and the objectives you want to achieve. The editorial plan is nothing more than a content planning calendar , in which you define the type of post and the frequency of publication. For example, you can decide to create a daily column, post video content one day a week, reshare content created by your community, and so on.
If in the past the algorithm Nigeria Phone Number established the posts to be displayed based on a chronological criterion, today obtaining reasonable visibility is not so simple. Instagram's algorithm is constantly updated and changed, which means a strategy that worked yesterday could prove disastrous today. Based on specific parameters, the algorithm establishes how to distribute content within the user feed. 1. High post engagement Typically, the Instagram algorithm tends to reward posts that generate high engagement and greater interaction. When a post receives a lot of likes and comments, the Instagram algorithm thinks that the content published is of quality and value and rewards it by showing it to more users. 2. Timing factor Another fundamental factor of the Instagram algorithm is the history of posts : more or less recent content has greater relevance than an older post, and will be displayed at the top of the feed. 3. Expressed interest Instagram's algorithm is pretty smart! The way it chooses content is based on your behaviors and interests: searches performed, use of hashtags and followers. For example, if your interests are travel and travel bloggers, you will see posts with hashtags related to these categories at the top of their feed.
4. Interaction Instagram's algorithm prioritizes content from accounts you interact with most and have common interests with. This is why, if a user interacts with content similar to yours, the algorithm will also show them your content. On Instagram, interaction is fundamental : responding to comments and messages and interacting with other users can be boring but destined to be rewarding in terms of page growth. HOW TO MANAGE A BUSINESS PROFILE ON INSTAGRAM? Beyond how the algorithm works, there are a series of good practices to follow that are ideal for attracting new contacts and stimulating the interest of your followers. Produce valuable content The first step to correctly manage an Instagram page is to create an editorial plan that outlines the type of content to post, taking into account the audience you want to address and the objectives you want to achieve. The editorial plan is nothing more than a content planning calendar , in which you define the type of post and the frequency of publication. For example, you can decide to create a daily column, post video content one day a week, reshare content created by your community, and so on.