Post by account_disabled on Mar 3, 2024 2:33:43 GMT -6
One of the main advantages of inbound marketing - and digital in general - is the possibility of knowing the progress of campaigns at any time. If, compared to traditional marketing, today we have concrete and measurable data available to evaluate investments and direct the budget only towards activities with real added value, the downside is an increasingly greater difficulty in establishing which numbers to analyse. With so much data available, how do you distinguish the really important ones? In today's article, we will look at the main four. Read on to find out! Inbound marketing: beyond the "triad" traffic, leads, customers The three objectives that can be achieved thanks to the definition and activation of an inbound marketing strategy are traffic, leads and customers . The mechanism is rather linear : by increasing organic traffic to the company website and activating lead generation processes , you can obtain contacts to accompany in the purchasing process and transform them into loyal customers . However, if the traffic arriving at the site is not made up of targeted users, and therefore is not qualified , lead generation will not work and the desired results.l
will not be obtained. Organic traffic volumes should therefore be observed, yes, but together with other metrics and in any case always in relation to the ability to convert contacts and create new business opportunities. Let's go in order and start discovering the four parameters to analyze to evaluate the effectiveness of inbound marketing. Download the ebook The 4 data to check regularly To have a complete overview of the performance of an inbound plan , it is useful to have a marketing platform that helps keep track of some strategic data. HubSpot is the pioneer platform that gave life to the inbound methodology in 2006: if you want to learn more about its features and evaluate the alternatives, you can Australia WhatsApp Number Data download our free eBook! 1. Organic traffic sessions Organic traffic is traffic that comes from search engines, but not paid ads. The tool for evaluating the number of sessions is Google Analytics . The session data is important, because it shows the quantity of users who have found and chosen to read the company's contents , which have therefore been correctly optimized from an SEO point of view. When the source is search engines, site visitors may not even know the name of the company and therefore discover it through the published content. This is why content marketing is central and strategic in inbound.
Other numbers that can contribute to organic traffic analysis are: the time spent on the site the number of pages visited in the browsing session the bounce rate inbound marketing How to improve results? In addition to following SEO updates , it is essential to put customer needs at the center of content creation , providing them with answers and solutions. Organic traffic data does not indicate the quality of visitors, nor the keywords searched online that brought them to the site. We'll talk about it in the next paragraph! 2. Keyword Ranking To better contextualize the data relating to organic traffic sessions, it is necessary to understand which keywords the different contents were positioned for . For this analysis, a tool like Semrush can be useful . If the pages that target strategic keywords for the company are well positioned in search engines, it means that they are optimized and that Google users have found them useful. With this in mind, the ranking also offers an idea of how qualified visitors are. However, an excellent positioning does not necessarily mean an increase in traffic, because: the keywords may not be searched for by a sufficient number of users (hundreds per month) not everyone who finds the results page will click to open it How to improve results? The analysis of the most searched keywords helps to understand users' intentions : knowing what answers or solutions they are looking for, it will be easier to provide them in the form of content . To also increase your click-through rate , you need to optimize elements like the page title and meta description . 3. Conversion rate
will not be obtained. Organic traffic volumes should therefore be observed, yes, but together with other metrics and in any case always in relation to the ability to convert contacts and create new business opportunities. Let's go in order and start discovering the four parameters to analyze to evaluate the effectiveness of inbound marketing. Download the ebook The 4 data to check regularly To have a complete overview of the performance of an inbound plan , it is useful to have a marketing platform that helps keep track of some strategic data. HubSpot is the pioneer platform that gave life to the inbound methodology in 2006: if you want to learn more about its features and evaluate the alternatives, you can Australia WhatsApp Number Data download our free eBook! 1. Organic traffic sessions Organic traffic is traffic that comes from search engines, but not paid ads. The tool for evaluating the number of sessions is Google Analytics . The session data is important, because it shows the quantity of users who have found and chosen to read the company's contents , which have therefore been correctly optimized from an SEO point of view. When the source is search engines, site visitors may not even know the name of the company and therefore discover it through the published content. This is why content marketing is central and strategic in inbound.
Other numbers that can contribute to organic traffic analysis are: the time spent on the site the number of pages visited in the browsing session the bounce rate inbound marketing How to improve results? In addition to following SEO updates , it is essential to put customer needs at the center of content creation , providing them with answers and solutions. Organic traffic data does not indicate the quality of visitors, nor the keywords searched online that brought them to the site. We'll talk about it in the next paragraph! 2. Keyword Ranking To better contextualize the data relating to organic traffic sessions, it is necessary to understand which keywords the different contents were positioned for . For this analysis, a tool like Semrush can be useful . If the pages that target strategic keywords for the company are well positioned in search engines, it means that they are optimized and that Google users have found them useful. With this in mind, the ranking also offers an idea of how qualified visitors are. However, an excellent positioning does not necessarily mean an increase in traffic, because: the keywords may not be searched for by a sufficient number of users (hundreds per month) not everyone who finds the results page will click to open it How to improve results? The analysis of the most searched keywords helps to understand users' intentions : knowing what answers or solutions they are looking for, it will be easier to provide them in the form of content . To also increase your click-through rate , you need to optimize elements like the page title and meta description . 3. Conversion rate